Brand Values

Whatever the economic climate, there are always opportunities. In business and in life, it's all about how you look at a situation that counts.

Umbrella was inspired by the film "Singin' in the Rain", which contains my favourite film scene of all time. As a child I was spell bound by the incredible Gene Kelly, whose performance is an understated mixture of talent and cheeky fun.

I love the sentiment that whatever the weather or the situation, with a happy state of mind and a clear direction you can achieve anything, as they say in the film "come rain, come shine, come snow, come sleet, the show must go on!"

For me this scene represents:

• strength
• determination
• creative talent
• old fashioned values
• trust
• quality
• style
• and good humour

These are the core values of both myself and Umbrella.

I personally found strength from this when I faced a cross roads in my life. With a 2 week old daughter I was offered a redundancy package from my cosy corporate world and so began a new journey with Umbrella.

I'm lucky that I now get to live my childhood dream everyday!

Ryan x